Digital Marketing Specialist

We are seeking a results-driven Digital Marketing Specialist to develop, implement, track, and optimize our digital marketing campaigns across multiple channels. The ideal candidate has strong analytical skills, creativity, and hands-on experience with digital platforms to drive brand awareness, lead generation, and customer engagement.

🎯 Key Responsibilities

• Develop and execute digital marketing strategies aligned with business goals

• Manage and optimize paid advertising campaigns (Google Ads, social media ads, display, etc.)

• Plan and execute SEO/SEM strategies to increase organic traffic

• Create and manage content for website, blog, email, and social media channels

• Monitor campaign performance and generate detailed analytics reports

• Conduct keyword research and competitor analysis

• Manage email marketing campaigns and automation workflows

• Collaborate with designers, content creators, and sales teams

• Optimize website user experience and conversion rates

• Stay up-to-date with digital marketing trends and best practices

📊 Key Performance Indicators (KPIs)

• Website traffic growth

• Lead generation metrics

• Conversion rates

• Cost per acquisition (CPA)

• Return on ad spend (ROAS)

• Engagement rates across digital platforms

• Bachelor’s degree in Marketing, Communications, Business, or related field

• 2+ years of experience in digital marketing

• Strong knowledge of SEO, SEM, PPC, and social media marketing

• Experience with tools such as:

  • Google Analytics

  • Google Ads

  • Meta Ads Manager

  • Email marketing platforms (Mailchimp, HubSpot, etc.)

• Basic knowledge of HTML/CSS (preferred)

• Strong analytical and problem-solving skills

• Excellent written and verbal communication skills

• Ability to manage multiple projects and meet deadlines